About  Us


Dedication. Strength. Passion

We’re here for the new leaders; the up-and-comers; the seasoned leaders who scale organizations; and the people ops leaders who recognize the gaps. We see you. The foundation of our practice is built on coaching. We encourage and support you as you develop the mindset and habits of a high-performing leader. Our content is rooted in the latest in cognitive science, proven practical models, academic research, and best practices in tech management and leadership. Our team of certified coaches has coached and trained hundreds of emerging and seasoned leaders at leading startups and scale-up companies. We have direct industry experience in operational roles and understand the challenges and needs of leaders at work and in life.

Michal Berman

Founder & Executive Coach

Alvin Pilobello

Leadership Trainer & Coach

Atta Emami

Executive Coach

Our Philosophy and Approach

We believe leadership isn’t about titles or polished dashboards, rather it’s about clarity, trust, and the courage to grow. Our work is rooted in the idea that leaders don’t just scale organizations; they scale themselves; expanding their mindset, their capacity, and their ability to bring others along with purpose. We draw from real-world experience in messy, high-growth environments and from research in leadership practice, but we keep it practical, human, and authentic.

Our goal is to help you shed fear-driven habits, and instead build the clarity, alignment, and resilience that make high performance not just possible, but sustainable.

In today’s shifting markets and challenging times, when uncertainty and constant change put pressure on leaders to deliver more with less, it’s easy to fall back on quick fixes that create fear and actually reduce productivity. Our philosophy cuts through that noise by focusing on true, balanced measures and the fundamentals of effective leadership; clear purpose, authentic communication, and good habits that sustain performance. Because these foundations don’t change with the market, they’re exactly what allows leaders to adapt, scale themselves, and guide their teams with confidence, resilience, and focus no matter how turbulent the environment becomes.

OUR OFFERINGS

Personalized Leadership Coaching

Get one-on-one leadership coaching, personalized to your specific goals, strengths, and areas of opportunity. Prepare to expand your comfort zone, gain new tools to stretch your leadership range, and accelerate your career growth.

Create Your Flock Group Leadership Program

Every organization has different leadership needs. That’s why we created the Flock: We’ll work with you to identify your people’s strengths and challenges, and create a program that supports their development. 

Join a Cohort

Join an open cohort to learn alongside fellow leaders from across various industries. Ongoing enrollment in bi-weekly sessions means you can start any time and learn at your own pace with instructional and practical workshops and office hours with our coaches.

Coming winter 2025, stay tuned for bespoke in-person leadership gatherings, and online topical workshops.